The logo was created to communicate the spirit of E Creative: Open and Collaborative, Vibrant and Contemporary. The center of the “C” is designed to “activate” - it can be changed out to a symbol to represent equality, heart, etc.

The client wanted to highlight their education program for guests. This experiential installation, built in the center of the event, invited guests inside to read about the students, teachers and elders.

Large photos and stories were hung in a grid to form the walls of the school. The smiling faces welcomed guests inside, while the stories guided them through the experience.

Inside of the school was a display of the items used to create a “scholarship backpack”, along with a guide explaining donation tiers and what can be achieved for each amount. A volunteer was available to take donations on the spot.

We created a simple backdrop for the stage, flanked by informational signs. Comfortable lightweight seating was moved onto the floor for the talks, and easily moved off when the dancing started.

Chose this front, main wall to spotlight the mission statement. Designed a tone-on-tone look of the letters and wall. The acrylic letters are painted one shade lighter than the wall, allowing the letters to be quite large and bold in size. The lighting creates shadows which further emphasizes and draws attention to the statement.

Played key role in establishing the look, function, feel - from logo treatment and desk finish, to the wall color and video panels. 

The town hall is in the center of the office and is the place to gather all employees for various events - from quarterly meetings to social functions. The bold, large logo on the wall shown here represents the spirit of the company as well as serves as a backdrop for speaking engagements, photo ops, and events. 

On back wall of the stage - opposite the large logo shown previously - you will find a series of four 6' tall historic Times Square photos, with a custom marquee centered between them. I wanted to give a nod to the historic nature of the building, as well as to the location of the office. Much like Times Square, the Town Hall area is the the high-energy center of the office, where paths cross and things happen. 

Conference rooms were named after New York locations. The name + stripe pattern also served as a distraction band to keep people from walking into the glass.

The Marketing and Creative teams, as well as the IT department are located under this permanent and structural feature of the office. With a bold interpretation of the mission statement mixed with graphics often used in marketing materials, I used the girder and connecting walls to visually communicate the essence and energy of Tremor Video. 

(Rendering) The narrow back hallway serves as a passage from the east side to the west side of the office space + location of the restrooms. One third of the walls are covered with white subway tile, with prints of the NYC subway on the top two thirds. The bathroom doors are  silver with the markings of "m" and "w" in an orange circle - mimicking an nyc subway line. Subway signs hang throughout the space to direct people to the "m and w line" - the restrooms.

Actual walls in progress.

The large logo wall and the girder graphics can be seen from almost anywhere in the office. This view is looking through the Town Hall area from the opposite side of the office space.

A heavy orange curtain can be pulled around the glass perimeter of the boardroom when privacy and/or confidentiality is needed. It contrasts with the gray color of the wall above, highlighting the corporate colors.

Each conference room has a different personality, not only because of the color of the walls, but also the color of the brick and the lighting patterns. The fixture treatments double as an element of art in the rooms.

Another example of a conference room's personality, as well as its light fixture treatment. This photo also shows the treatment of the conference room names on the glass, which also double as distraction markers.

A roll down, centered navigation immediately highlights all elements of the site. The mission statement is front and center, as well as a few important "buckets" of information. A concise and graphic treatment explains who YouTurn is, as well as their unique approach.

Each subpage would utilize one of the colors - in the color bar on the home page - to indicate a different section of the site. The style and organization of the pages will continue, as well as graphic treatment of information.

A front and center mission statement and multiple entry points allow the user to self identify, providing an immediate clarity for the audience. 

The bold color blocks and fun graphics are woven throughout the rest of the site and serve as multiple entry points and navigation paths.

Foil stamping on high end, duplexed card stock. The look and feel of the invitation set the tone for all design elements through out the gala.

Foil stamped cover to match the invitation and decor.

Digitally printed.

Oversaw creation of video + art directed style, content, timing.

Showcased photos from the event, sponsor activation, press coverage, social media coverage, as well as press pickup. Designed in the look and feel for the 2013 gala invitation. The look and feel was woven through the event, as well as post event collaterol.

Showcasing an overview of the event, as well as the covers of the 2013 issue of TIME.

Showcasing the "influentials" in attendance. The two red carpet step and repeats can be seen here as well.

Showcasing the musical talent and guest speeches of the evening. The podium sign shows the continuity of continuation of design theme.

Showcasing the press pickup and social media coverage.

Showcasing the sponsorship activations, as well as event collateral.

Screen printing on canvas tote. Guests received a bag full of sponsor swag upon their departure.

Print ad in TIME Magazine recapping the event and showcasing the sponsors.

Die cut cover allowing the word "forward" to peek through and peak interest.

The message was broken up to walk people through the new brand position in a fun and absorbable way.

Using fun imagery and bite size pieces of information, the booklet was inviting to read for employee.

Graphics and few words on the initial spreads gave people a moment to pause and absorb the message.

A custom label was applied to the interior, as well as custom belly bands on each product. A brochure with more detail was the first thing seen upon opening the box.

Items selected for "buzz" factor: Coffee, Chocolate, Honey. I sourced products from small, local vendors to acquire high-end artisanal products, while keeping within the budget.

To customize an "off the shelf" box, a custom adhesive label was used to seal the box, as well as grab attention. The box was shrink wrapped, labeled, and sent to senior level clients.

The brochure contained more detail, and explained the social affinity targeting capabilities. Used for the mailer, plus extras were printed for the sales team to take to meetings.

A followup email was sent to the recipients of the mailer – used as another touchpoint.

Created to visually explain how the strategic targeting methods work.

Blue and silver foil stamping on a lush white card.

Designed to compliment the invitation + look and feel of the event.

Three consecutive pages promoted attributes of the newly relaunched BusinessWeek. The ads were translated into five different languages.

Oversized plastic coins, mailed without envelopes, delivered the brand message along with the concept of "change". They drove senior executives to a microsite to enter a sweepstakes, as well as play a virtual scratch-off instant win game.

Microsite with a sweepstakes component, as well as an instant win game. The instant win message was revealed by selecting a coin and using it to "scratch" away the gray - a virtual scratch card.

Art directed / designed all elements for the event including the invitation, signage, video screens. Invitees included senior level clients, agency executives, celebrities and media. 

The photobooth was a big draw where attendees could further interact with messaging. Attendees included senior level clients, agency executives, celebrities and media.  

Microsite housed two photo galleries: candid shots, and photobooth shots. At the photo booth attendees created their own "er" words for the shots. They were later sent a thank you with a link to the site. They could browse the photos, order prints, and email them to a colleagues and friends.

Custom t-shirts for client and employees. To internally promote the relaunch, employees were encouraged to create their own "er" word for their shirt.

The design played off the look of all other campaign elements + print ads.